Most people know me as Sam CarLegion from my car reviews on YouTube. But my obsession with watches started way before the cameras it began when I was 14.

Between filming cars and drinking way too much coffee, watches have always been my constant. My collection has seen everything from the precision of Omega and the Tag Monaco to the reliability of Oris and Seiko.

Lately, I’ve been drawn to the world of microbrands. They’ve proven that you don’t need a massive luxury markup to get incredible build quality. You just need a fair price and a great design.

Now, I’m building something of my own. It’s a brand inspired by my roots in Albania the Mediterranean coast and the rugged mountains blended with the vast, wild landscapes of my home here in Canada.

What is ORË?

In Albanian, one of the oldest languages in the world, ORË (pronounced or - /ɔːr/) simply means Watch, Clock, or Hour. It’s a word that carries weight, representing time and the moments that define us.

I wanted to create something unique that feels personal. No corporate fluff, just a high quality watch that bridges the gap between where I come from and where I am today.

Thanks for being part of the next chapter.

— Sam Z. Xhepaj